Metropolitan interactive, a full-service digital agency with a focus on sustainable marketing solutions today marked their successful one-year anniversary. In its first year, Metropolitan interactive (Met interactive for short) grew to sixteen employees all working together to breed innovation through collaboration. With offices in New York City and Connecticut, Metropolitan interactive opened its headquarters in a Firehouse built in 1884 located in the heart of historic downtown Wallingford. Met interactive is redefining the role of technology by developing out-of-the-box, cost-effective solutions for its clients. In 2013, this included a video wall and interactive display for American Bible Society; a digital signage program and strategy for BRIC Arts Media in Brooklyn, NY (for contemporary art, performing arts and community media programs); digital signage and IT infrastructure for the XL Center in Hartford, CT; digital cinema for Yale’s Loria Hall; digital cinema design for the Warner Theater in Torrington, CT; exterior facing display system for MOBIA(Museum of Biblical Art) on 61st street in New York, NY; digital signage program and content strategies at Brooklyn Academy of Music; Infoscape- campus-wide digital signage and digital marketing at Lincoln Center for the Performing Arts and a digital signage program and strategy for Central Synagogue in mid-town Manhattan.
“Organizations come to Metropolitan interactive hoping to solve technical problems. Our approach is to look at the whole picture, not just the immediate issue presented. That often leads to a solution no one else knew existed.”
“We couldn’t be more proud of all we have accomplished in our first year in business,” said Metropolitan interactive’s President Rachel Mele. The concept for Met interactive started in 2012 as Lincoln Center sought a firm to help bring a campus digital media program aimed at bringing what’s inside out to the street. Metropolitan interactive‘s ability to solve problems in new ways led to the development of Lincoln Center’s digital marketing management system, a user-friendly interface allowing non-technical marketers, box office staff, PR personnel, and others to contribute content to both the signage channels, as well as the RSS feeds, lincolncenter.org primary site, about.lincolncenter.org B2B site, and mobile app.