In an exceedingly competitive business environment, innovation is required in order to stand out from the crowd. One of the best ways to improve the experience of a location and maximize audience engagement is by having unique features that stand out to visitors. The Eiffel Tower, for example, is more than just a large metal tower. It is a unique feature of Paris and is recognized worldwide as a place to visit and experience.
The Power Portal at Rocket Mortgage Fieldhouse in Cleveland, Ohio is one such feature, an experience of light and sound that leaves visitors in awe. Home of the Cleveland Cavaliers, Rocket Mortgage Fieldhouse invested in a customer experience unlike any other in the NBA, and the results are phenomenal.
As a guest enters the arena, they walk through a tunnel known as the Power Portal, a complex system of advanced sound technology and a massive 25 million pixel screen capable of producing 8k content. The sound system is capable of producing audio that is unique to the location in the Power Portal, matching up with the video that is playing nearby for a truly immersive experience. Content for this spectacle of engineering can take 20 or more hours to render, which speaks to the quality and the capabilities of this kind of system.
“The Power Portal is a first-of-its-kind seamless DVLED tunnel experience engineered by ANC, coupled with a state-of-the-art surround sound system called Soundscape, engineered by Metropolitan Interactive, featuring D&B Audiotechnik hardware,” said Mike Conley, Cleveland Cavaliers and Rocket Mortgage Fieldhouse SVP & Chief Information Officer. “The two experiences combined welcome our fans and guests as they enter through the Sherwin-Williams entrance to the Fieldhouse. It’s already a must-visit spot and has become a staple for selfies and videos posted to social media. We’ve only scratched the surface on the Portal’s capabilities and are experimenting with piping real-time data into the visual experience, further personalizing a fan’s experience as they navigate from the atrium to the concourse and back.”
A Bold Solution to Enhancing Brand Experience
To create this experience for their customers, the owners of Rocket Mortgage Fieldhouse needed to hire the best companies in the industry. What they wanted was something unique and flashy, an extension of the experience an individual would have when attending an event at the stadium. That uniqueness is an experience to be talked about and by extension, something to see first hand. The Fieldhouse needed a system that was capable of handling the diverse array of events while still being powerful enough to handle the needs of such a large venue.
Metropolitan Interactive designed the Soundscape system for the Power Portal, which creates an immersive 3-dimensional space of sound that can be custom fit for the needs of the venue. This system is capable of giving the illusion of sound traveling around the space, which is used in a variety of creative ways to enhance and personalize the experience of each guest.
How You Can Improve Audience Engagement
If you would like more information about Metropolitan Interactive or would like to learn more about other past projects, please feel free to contact us here. We would love to work with you to improve the way customers experience your brand.